Newspaper Archive of
Chester Progressive
Chester , California
April 8, 2009     Chester Progressive
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April 8, 2009

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llilmI_ _ ! ' - . - ; I; - I I 86 Wednesday, April 8, 2009 Chester Progressive, Westwood PinePress Couple creates 'biggest little hardware store" BUS N ESS LASSEN TRUE VALUE HARDWARE Susan Cort-Jollnson Westwood Editor Chrystal and Alex de Martimprey review the seeds stocked for. the gardener on a display rack at their store, Lassen True Value Hardware. Photo Dy Susan Cort-Johnson Squirrels Choice, a brand that is formulated for high altitudes. During the summer, barbe- cues, portable swimming pools, canopies and gazebos are available, and during win- ter months, snow throwers and other cold-weather products are stocked. One of the store's most popular items is woodstoves and they are sold year-round. Customers come from Reno and the valley to purchase these high-efficiency models that are mostly sold by word of mouth. In addition, the store sells fireplace inserts and pellet stoves. De Martimprey became part of the True Value Hard- ware co-op in 1985, which gives him the purchasing power of a larger company although he runs a small in, dependent store. Being part of a cooperative with 5,000 members keeps the store competitive. It is not uncommon for a new customer to comment on the amount of inventory found at Lassen True Value Hardware in Westwood. Such statements have prompted owners Alex and Chrystal de Martimprey to adopt the motto "the biggest little hardware store in the area." The de Martimpreys stock a full line of hardware items and have doubled their in- ventory in the last three years. Alex, who oversees pur- chasing and promotions, tries to meet the needs of his customer base in the Lake Almanor Basin by adding departments according to supply and demand. For ex- ample, when Radio Shack in Chester closed he developed a well-stocked section of cables and adapters for computers, televisions, telephone sys- tems and audio systems. A new display for spring caters to the gardener with a selection of vegetable and flower seeds produced by "The cooperative has made it possible for me to maintain the lowest prices in the area on hardware," said de Mar- timprey. De Martimprey's father, Hughes, who bought a vaca- tion home in Westwood in 1957, opened Lassen Hard- ware in 1973. He brought his family to the mountains from Southern California during the summer and sometimes at Christmas until he retired in 1972. Alex followed his parents to Westwood in 1975, leaving his job as a manager for Xe- rox computers and the lead in an eight-piece jazz/rock band in Los Angeles. "I became a Christian and God changed my values overnight. I came to visit my parents and decided I wanted to be with them and help them in the last lhase of their life," said de Martim- prey. He helped his father build up the hardware business and in 1980 they moved the store, which was on Birch Street, to its current location at 318 Ash St. Now de Martimprey works with his wife, Chrystal, who handles the bookkeeping. They also have a store manager, Cherie Smithers, and one part-time employee, Alan Vaughn. However, the number of employees is seasonal and averages between two and five. "Like most businesses, Lassen True Value Hardware has been impacted by the economic slow down," said de Martimprey. "However, our long-term plans are to continue to grow. If sales don't justify expansion, the business will gro by becom- ing more efficient or better organized." In 2005 the de Martimpreys began preparing to add a lumberyard to the busi- ness by fencing an outdoor area and laying asphalt. When that market became soft, they postponed the plans. Origin'ally, the business included the sale of lumber. Currently, common building supplies are stocked as part of inventory, such as concrete and plywood. "We won't bring back lumber until the market begins to come back," said de Martimprey. He said all of the employees know the customer is the store's most important asset and said that is the reason it is successful. "I have a satisfaction guarantee on everything we sell. If someone is dissatis- fied with the way something performs or it fails prema- turely, we replace the item or give him a refund. We take care of any kind of reasonable problem. We are here to solve our customer's problems, not become one," said de Martimprey. Watershed group hosts limnology program M. Kate West Chester Editor DIAMOND WILLOW ROOM The Almanor Basin Water- shed Advisory Committee will mix business and pleasure when it meets April 10&11 DJ Mr. B 9pro to 1:30am April 9 SURVIVOR PARTY 7pm to 9pm KARAOKE Thursdays 9pro to 1am BINGO Sundays 12, 2, 4prr Tuesdays 4, 6, 8pro Poker Tournaments Wednesdays at 6pro Saturdays at 11am I SPORTS BAR there will be discussion and possible action on the Water- shed Management Plan pre- sentation the ABWAC will be making to the Plumas County Board of Supervisors," she said. Weintraub also said that under the area of plans for the watershed, the committee would also be reviewing its priorities for the remainder April 10&11 8pro to 1am STU SPEER Happy Hour Every Day 5pm-7prr the meeting. She said the meeting for- mat would also allow for gen- eral area updates by Plumas County District Supervisors Sherrie Thrall and Robert Meacher. The next meeting of the Almanor Basin Watershed Advisory Committee will be May 13, at 6 p.m., at the Best Western Rose Quartz Inn on Wednesday, April 8, at 6 p.m., at the Best Western Rose Quartz Inn. Under the heading of plea- sure, Watershed Coordinator Kelly Weintraub said the AB- WAC has invited Chester High School teacher Dave Bradley and the Almanor Research Institute to share information about the school's award-winning lim- nology program. "In returning to complete our primary items of busi- ness for the April 8 meeting, ( NooneoffePs more disgounts, With all kinds of ways to save on your poIicy, the choice for auto insurance couldn't be easier. Call now .to find out more about our new lower rates. Rouland Insurance Agency PO Box 425 / 650 Main St Chester, CA 96020 530-258-2218 Agent License Number: 0657918 brouland@ FA RM E RS" Gets you back where you belong: of 2009. . Main Street in Chester. In the [aea of,ne,'or more information business, th ommitte:%bbut this county-appointed discusS and:p0temiatiy make ommittee either call coordi- decisions in regard to fur- nator Kelly Weintraub at  thering public education by 284-1022 or e-mail kwein- attending selected summer events. Members of the public are '1! Weintraub said ABWAC cordially invited to attend  i sub-committee chairpersons the monthly watershed meet- and staff members would ings and to visit the Water- , also offer updates in their shed Information Center at \\;i areas of assignments during the Chester Library. Lassen RAC meets The Lassen County Re- to review projects and source Advisory Committee will meet at 9 a.m. Thursday, April 9, to receive an update on the changes to legislation, schedule summer field trips A':handy list of all the insurance companies who offer more discounts than Farmers: Bill Knox Gary Cox Gordon Ponting 5 Dot Bird Club Wal-Mart Hoyt Ii Scheels Spot Hogg : Barnes Buffets Glen Del Full Rut. J. Dewey Wildlife Research Center Foster Products Sierra Sportsmen Young's Market Papa Murphy's Pizza . Check Ahead Don Biggs" Butchery Larry Nelson Bullseye Recycling i Smith Properties Penny Shannahan , Lloyd Rice Lassen Medical & Dental Ace Hardware (Bill Weston) Susanville Ford (Rocky Langslett) Elite Salon Elegant Iris & The Men's Den ii Phil Bertanzoni Frito Lay (Kim Erb) Easton Best Western Trail Side Inn Montana Decoy, Inc. Gary & Sheelagh Lewis :: Chris Ritz Dalcar Electrical. Plumbing & Heating il Les Schwab RipCord Technology Hendrix Outdoors The UPS Store, Susanville Safeway Susanville Grocery Outlet !i Lassen Beverage Three Quarter Circle i Susanville Towing CW Enterprises Arhery  Lassen Waste Lassen Co. Search & Rescue i!I Ducks Unlimited Pheasants Forever Jim Horn ... to all of the sponsors who made this year's Rocky Mountain Elk Foundation Youth Spike camp a great success! Brett and Jennifer Lewis, Co-Chairmen of this year's event would also like to thank the RMEF, Lassen County Chapter volunteer members for their hard work and dedication without which this annual fun event would not be possible. GIVEAWAYS Golden One Credit Union Eagle Home Mortgage Christman Wood Products Winners Choice Custom Bow Strings Muzzy Products Corporation Sportsman's Warehouse Brunton Eastman's Publishing, Inc. Reynolds & Raymond Radiator Millers Custom Work, Inc. Superior Ready Mix, inc. Honey Lake Firearms Purcell & Sons Susanville Grocery Outlet Calif. Corr. Peace Officers Assn. Lassen Co. Federal Credit Union Charles & Patti Roach Dean Brown Brett & Jennifer Lewis Northwood Gallery Tactical Reload (Jason Smith) Blickenstaff Ranch Susanville Supermarket D L & L Distributing Morning Glory Dairy Frosty Mill (Curtis Cox) Page Pearce and Family discuss the schedule for the seventh round of grant funding. The meeting will be at the Lassen National Forest Supervisor's Office, 2550 Riverside Dr., in Susanville. The RAC is a function of the "Secure Rural Schools and Self Determination Act of 20O0," commonly known as Payments to States. Meetings are open to the public and time will be set aside for public comments. For more information, con- tact Heidi Perry-McCourt, public affairs officer, at 257-2151, or Terri Frolli, Eagle Lake District Ranger, at 257-4188. For special needs, dial TDD at 257-6624. It Shouldn't HURT To Go Home Information and assistance is available 24 hours. Room & Food Packages Now Available at the Hotel STAY 'N PLAY s81 a week Visit us online at: diamondmountaincasino.cor 252-1100 900 Skyline Drive Susanville You must be accompanied by an adult 21 years of age or older with a valid photo I.D. to enter the casino. See Casino for all promotional detail 0ut-0f-Area 888-289-5004 mail@plumasnewscom I